Leading Hindi news channel Aaj Tak has yet another feather added to its cap. The channel passed the 50 million subscriber mark on YouTube and became the first news channel in the world allowed to get a Ruby Play button.
The Custom Play Button or Ruby Play Button is the second highest creator award given to YouTubers for reaching 50 million subscribers. It has no set shape or color, and as the name suggests, it’s custom made with the channel’s logo and other features.
The highest creator award is called the Red Diamond Play Button, which is awarded to channels that reach or exceed 100 million subscribers.
Aaj Tak recently made headlines when his tune went viral on Instagram with several famous content creators posting Reels dancing to the tune, with the hashtag #AajTakTune.
The trend started with a video posted by a famous meme page, “Ghantaa”, and was later joined by famous celebrities such as Tanzanian Instagrammer Kili Paul and comedian Bharati Singh. The #aajtaktune hashtag quickly converted into user-generated content with thousands dancing to the Aaj Tak Tune.
Paul’s Instagram video: