As Nastya Crosses 250 Million YouTube Subscribers, Remaining the Biggest Creator in Kids


Like Nastyathe Youtube empire presided over by seven years Nastya Radzinskayareached unexpected heights – again – crossing 250 million subscribers across its channel portfolio.

According to Eyal Baumelmanager of Radzinskaya and CEO of Yoolathe multi-channel network that represents Radzinskaya, she is the first children’s creator to achieve this milestone, and thus the most subscribed child on YouTube.

In total, Radzinskaya operates 15 channels – with most of the various outposts offering familiar content translated into different languages, such as Spanish, Arabic and Portuguese. According to data compiled by Yoola, Radzinskaya’s network of YouTube channels has 255 million subscribers and officially crossed the 250 million subscriber threshold on November 8.

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As for her closest competitors on the subscriber side, Radzinskaya is followed by Vlad and Niki (218 million subscribers across 21 channels in total), Diana show for children (186 million subscribers on 14 channels), Ryan Kaji (49 million subscribers on 9 channels), and Blippi (36 million subscribers, 9 channels), according to data from Yoola.

Radzinskaya, who knocked over 200 million subscribers across her network of 14 channels in January, is growing rapidly while looking to expand her empire outside of YouTube. In August, she launched her first merchandising program, including an NFT collection with Gary Vaynerchuk. And earlier this year, Radzinskaya made a deal with Will Smith and Jada Pinkett Smithit is Westbrook Inc. to develop a list of animated projects.

The Radzinskaya family are originally from Russia but currently reside in Florida and launched the flagship Like Nastya’s YouTube channel (79 million subscribers, 750 million monthly views) in 2016.


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