Backstreet Boys’ “I Want It That Way” Surpasses One Billion Views on YouTube

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The Backstreet Boys have entered YouTube’s Billion Views Club with the official 1999 music video I want it this way the band’s love anthem that became their trademark song.

The video for I want it this way on YouTube reached the milestone of one billion views on November 15. Shot at Los Angeles International Airport, I want it this way was uploaded to the platform 10 years after its original release. The video averaged more than 400,000 daily views in 2021, according to YouTube.

The video is one of the few from the 1990s to surpass one billion views on YouTube. Others include Guns N’ Roses November Rain (1.76 billion views to date), Nirvana’s Smells like Teen Spirit (1.38 billion views), 4 Not Blondes’ What’s new (1.19 billion views), The Cranberries’ Zombie (1.16 billion views), Whitney Houston’s I will Always Love You (1.15 billion views).

The Backstreet Boys – the boy band quintet consisting of Nick Carter, Howie Dorough, AJ McLean, Brian Littrell and Kevin Richardson – continued to perform I want it this way in the years since he topped the charts in 1999, including for Fox’s iHeart Living Room relief event last year for America Covid. The song has been nominated for three Grammys and is No. 240 on Rolling Stone’s “500 Greatest Songs of All Time” 2021 update.

The clip was directed by Wayne Isham. The song was written by Swedish songwriters Andreas Carlsson and Max Martin, produced by Martin and Kristian Lundin. I want it this way has been widely covered – and parodied – since its release over 20 years ago. – Reuters

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