It’s been a huge week for BTS on YouTube, as the South Korean septet saw not one, but two of their most popular music videos surpass one billion views on the site. One billion plays remains a threshold reserved for only the biggest hits and most popular artists, and the number of acts that have earned more than one such gain is quite small.
With two new music videos whose views have now surpassed 1 billion, BTS are South Korea’s most successful musical act, severing a tie with another massively successful vocal group from their home country.
Before last week, BTS and Blackpink tied for the most viewed videos on YouTube among South Korean stars, but that’s no longer the case. BTS now claims half a dozen of those winners, while Blackpink is stable with their four, which is enough to put them in second place on this all-time chart.
BTS’ new entrants into the billion-view club include their own “Fake Love” as well as “Idol,” which features Nicki Minaj on some versions (which may be the most popular). Both clips hit the special milestone last week, just two days apart. The band’s other hits “Boy With Luv” with Halsey, “DNA,” “Dynamite” and “Mic Drop” with Steve Aoki have already hit the all-important mark.
Blackpink’s four videos that have so far racked up at least a billion plays on YouTube include “Ddu-Du Ddu-Du”, “Kill This Love”, “Boombayah” and, most recently, “As If It’s Your Last. “.
Two other South Korean musical groups have also seen at least one music video gain a billion views on YouTube, joining this very exclusive club. Psy’s ‘Gangnam Style’ and ‘Gentleman’ both rank among the most successful releases by a musical figure from this part of the world, while Pinkfong’s ‘Baby Shark’ is one of the most watched videos of all. the times, currently sitting at 9.3 billion reads.
It looks like the next upload by a South Korean music group to reach a billion clicks on YouTube will be Blackpink’s “How You Like That,” which needs less than 50 million plays before adding another comma to its number of views. The band’s global success could hit that target later this year.