A local group has found popularity on YouTube.
Grafenburg has been playing in the area for some time and has a popular following in person as well as online. The group is an Elizabethtown cover band consisting of Dave Crabtree, Bill Park, Brian Horsley, Ashley Bryant and Jeffery Scott.
During the COVID-19 shutdowns, Crabtree said the band wanted to make good use of their time and decided to shoot a video.
“The idea was to do a simple promo video to show venues and promoters what we’re doing,” he said.
He said the group wanted to choose a song that summed up their feelings about 2020. They chose the 1993 song by 4 Non Blondes titled “What’s Up?”
“It’s always a great song to sing at every show and it’s a song everyone knows,” he said.
He said the main line of the chorus asks “What’s going on?” “Which he says is a question that many have asked themselves in 2020.
The video, he said, was made entirely in-house with the video directed and edited by Park.
The video was uploaded in February and received a good response from friends and family on social media, Crabtree said.
But then it started getting a few thousand views a day.
“About three months ago we saw him picking up a lot of speed. It hit 20,000 views and we thought that was a big deal,” he said. “We had no idea that on August 24 it would hit a million views and we certainly didn’t expect it to explode like it did.”
They received messages from people addressing the success of the video.
“We’re just trying to be humble about the attention we get from the video,” he said. “We are delighted that people appreciate it. “
In the industry today, videos are everything, he says.
“Everyone has a screen in front of them at all times and it’s not enough to turn off and record audio,” he said. “People want to see you.”
In-person concerts have resumed as restrictions lift and sometimes, Crabtree said, it feels like they’re going non-stop.
“We were able to branch out and play in surrounding counties and even in southern Indiana,” he said. “Recently we opened for Sony Music Nashville recording artists Niko Moon.”
Grafenburg is shooting three new videos and they hope to release the next one before Thanksgiving.
They will perform Sept. 11 at Caesars in Indiana, Oct. 2 at The Shop in Brandenburg, and Oct. 15 at Bourbon Barrel Tavern in Elizabethtown.
The group hopes to have an operational website in the next few weeks but until then you can find them on Facebook, Instagram and YouTube.
Becca Owsley can be reached at 270-505-1416 firstname.lastname@example.org.