Business News Digital Media
By Chris Cooke | Posted on Tuesday, March 29, 2022
GRM Daily kicked off a week of special content yesterday to celebrate reaching five million YouTube subscribers. Celebration videos go live every night this week, with Ghetts and Central Cee kicking off yesterday, with new content as part of the media platform’s Daily Duppy freestyle strand and fashion-centric series Crep Check.
Other artists set to appear during the week include: Blake & K Trap, Mercston, Potter Payper, Scorcher, LD, AJ Tracey, Tion Wayne, Krept & Konan, M Huncho & Alhan and Lethal Bizzle, the latter in a new Car Check video on Saturday.
Commenting on the five million subscriber milestone and this week’s special content, GRM Daily founder Posty said, “Grateful to see how far we’ve come and excited to know where we’re going. To celebrate this milestone, it was fitting to welcome some of the artists who have helped our channel grow with an amplified version of our must-watch show Daily Duppy. Daily Duppy has become one of the biggest freestyle shows in the world and we are beyond proud that it is part of the GRM Daily brand”.
Meanwhile, YouTube’s Sheniece Charway adds that GRM Daily “is more than just a YouTube channel, it’s a cultural institution and a staple of black British music today. We’re delighted to celebrate this milestone and continuing our longstanding support of GRM as they in turn champion generations young and old. Here comes the next five million and beyond.”