As Justin Bieber becomes the first artist to surpass 50 million subscribers on YouTube, it’s worth looking at the numbers on how big his success has been.
The subscriber news comes as the Canadian star’s 13-year YouTube success story, which began in January 2007, spawns a string of records.
His Justin Bieber: The Seasons was heralded as the most-watched debut episode of YouTube Originals in its first week, surpassing 32 million views and reaching over 97 countries worldwide.
It has had over 20 billion views on the platform to date, including 3 billion in the last 12 months. This is spread over 100 videos of all kinds. It seems just about everything he does will go viral – from behind-the-scenes chats and rehearsals to lyrics and fully completed videos.
The new documentary series reveals new music and teases her first album in four years, Changes. Bieber released his fifth studio album on February 14. This will be followed by the inevitable tour. He was in 13and place in the Forbes 100 Celebrity Earnings list in 217 during his tour, earning $83.5 million during the scoring period.
Bieber’s “Sorry” from 2015 has now reached 3.2 billion views, hitting its first billion in 137 days. His other billion-view videos include “Baby” with Ludacris, “What Do You Mean?”, “Love Yourself” and featured roles in DJ Khaled’s “I’m The One” and “Where Are Ü Now” from Skrillex and Diplo.
The docuseries is a lucrative model that will certainly be followed by other preview albums.
Bieber has sold over 100 million records in the United States, although his online presence remains essential to his success.
Elsewhere on the YouTube Music charts this week:
· Beyoncé reached 20 million subscribers. Only about forty artists have reached this milestone.
· The joint Super Bowl performance pushed Shakira’s “Hips Don’t Lie” and Jennifer Lopez’s “Jenny From The Block” 108% higher than their 12-month daily averages. The full performance had some 75 million views.