The life of a DIY musician is busy, and every minute of time saved in marketing and promotion can be spent perfecting your craft. That means automation is your friend, so here we take a look at how you can easily boost your YouTube channel growth via the inclusion of a simple link, shared in strategic places.
I am a renowned lover of all things automation. I’ve automated my email, scheduling, cooking, reading, waking up, sleeping… I do this partly out of laziness, and partly because automation creates time that I can fill with more music !
Automation tricks are my best friend because modern musicality is NOT the easiest thing in the world these days. So making it automatically easier is always a welcome thing.
In my ever-longer search to make room for more music in my life, I found a golden Easter egg through the magic of Google the other day! I *had* to tell my CD Baby peeps!
It’s so simple and awesome, I’ll need a drum roll please…
The first step
Add ?sub_confirmation=1 at the end of your standard YouTube channel link.
Run this long ugly link (ex: http://youtube.com/emilyannpeterson?sub_confirmation=1) via a link shortener (like bit.ly, goo.gl, polr or tinyURL.)
Post this magic shortcut link anywhere on the internet!
… AND THERE YOU GO!
You will now automatically invite visitors to subscribe to your YouTube channel! Anyone who clicks on this link will see a magical pop-up window with a sweet suggestion to subscribe to your channel!
For example, my new Youtube link is http://bit.ly/EAP-youtube
How do I use an auto-subscribe YouTube link?
Basically, this link should live wherever you and your (potential) fans hang out!
Include it in your email signature
I email many different people throughout a day. My email signature is sure to reach venues, press reps, colleagues, customers, fans with FAQs, home concert hosts – literally anyone I email .
How: Your email provider will likely have tutorial guides on the best way to edit your own email signature.
Include it in your Instagram bio
If you have optimized the homepage of your YouTube channel around your latest release, your Instagram bio is a particularly good place for an auto-subscribe link.
How: Create a playlist with your new video and post it to the top of your YouTube channel homepage.
Now when your Instagram followers grow, your new YouTube subscribers grow too!
Insert it into your personal Facebook profile
In your personal Facebook profile there is an option to add links – DO THIS.
After a conference or a concert I attend, there is always a wave of new friends on Facebook. I also get a constant stream of new Facebook friends from my daily music life. I’ve lost count of how many times I’ve added a new music colleague as a friend on Facebook and then had a the beast of a time trying to find their job online.
Adding your new auto-subscribe YouTube link will make it easy for people to be your Facebook friend AND a new YouTube subscriber!
How: When you visit the ABOUT section of your Facebook profile, you will see an area titled “Contact and basic information”. There you will see an option to add additional links. Paste your brand new YouTube subscription shortcut and smile with satisfaction.
Include it in your fan newsletter
Whenever you mention a new music video release in your mailing list, use this automatic subscription shortcut YouTube link. Not only does the link look better, but you will be able to convert your mailing list from inbox fans only to YouTube fanatics.
(Just be sure to stay on top of optimizing your YouTube channel for your latest releases!)
Nice trick, but why is it important??
Well, first of all, 38% of global music industry revenue came from streaming services in 2017. Pretty substantial, if you ask me.
Not only that, but YouTube only accounted for 46% of all audio and video streams consumed. FORTY-SIX PERCENT! It is by far the leader among consumers’ favorite streaming services.
If you’re a musician with a fan base like mine, all of your fans 1) don’t have a Spotify account, 2) don’t know how to use it, or 3) don’t even use it at all. But far more of them have YouTube accounts, know what it is, and know how to use it, at least at a basic level.
These consumer behavior reports mean that it is crucial that modern musicians like you and me are still present on YouTube. It may not be our “main pressure”, but it is where our fans are.
As Liz Lemon so aptly puts it, “We have to go.”
This auto subscribe link can help you share your videos with your new fans. The more YouTube subscribers you have, the more “algorithm juice” your new lyric video will have. More algorithm juice means higher search rankings. Higher ranks mean more views and it all snowballs from there!
So go ahead and create yourself an auto subscribe Youtube link for your artist channel. It’s easy and takes a few minutes to implement.
Now let your subscribers be fans and all your viewers turn to subscribers! Cheers!
Got another place to put that fancy auto-subscribe YouTube link?
Leave a comment below!