YouTuber MrBeast claimed to have studied “what makes a good video” in great detail every day for “1,000 days” as part of his journey to becoming one of the best.
MrBeast, real name Jimmy Donaldson, made history last year when he became the highest-paid YouTube star of all time, grossing $54 million, according to an estimate by Forbes magazine.
The content creator is known for posting videos involving stunts, charity efforts and cash giveaways, such as a viral reenactment of squid gamewhich saw the winner walk away with $446,000.
His success apparently didn’t come without dedication, as Donaldson explains below:
The YouTuber appeared on The Joe Rogan Experience podcast this week, where he spoke to the host about his life before becoming big on the video platform.
He explained that along with other “great little YouTubers” he would do nothing but “hyperstudy what makes a good video, what makes a good thumbnail, what’s good for pacing.” [and] how to go viral’.
Donaldson, who is 23, told Rogan he spoke with his fellow YouTubers every day for “1,000 straight days” in what they would call “Daily Masterminds”, with the chat sometimes starting at 7 a.m. and throughout the day until 10 p.m. in the evening.
He continued, “We would do things like take 1,000 thumbnails and see if there’s a correlation between the brightness of the thumbnail and the number of views it got, or [with] videos that have been viewed over 10 million times, how often did they cut camera angles, stuff like that.
Rogan was understandably stunned by this information, stating that the band had “micro-analyzed” everything while Donaldson confirmed that they were “very religious about it”.
“That’s where most of my acquaintances come from,” the YouTuber said, adding, “I just surrounded myself with these crazies – like we didn’t do anything [else]we had no life.
Obviously, it pays to spend over 1,000 days analyzing YouTube videos, as MrBeast now has over 91 million subscribers on YouTube, in addition to being responsible for a 50-employee company that encompasses a virtual restaurant chain named MrBeast Burger and Beast Interactive Games, Variety reports.
Following MrBeast in the top five highest paid YouTubers are, in order, Jake Paul with around $45 million, Markiplier with $38 million; and longtime comedy duo Rhett & Link at $30 million.