Due for an imminent launch in stores, Recyclings by Vivid Goliath Group and Headstart have already racked up 1.2 million views on their YouTube channel.
The channel will continue to expand online and will feature a mix of music videos and animated comedy shorts, with the latest video answering the age-old question; Does pineapple belong on pizza? The content will let kids learn more about their Recyclings characters and personalities with new content landing every month.
The world’s first collectible to be made from recycled plastic is now hitting shelves with a comprehensive marketing campaign launched in February featuring a full range of TVCs on major children’s channels to introduce them to the fun and eco-friendly ethic of the brand.
Recyclings will also tell kids about their favorite games and apps, while the network of influencer parents will showcase the products with creative content on social media sites.
Chloe Burrowes, Senior Brand Manager, said: “We couldn’t ask for a better first reaction to the Recyclings range. It’s clear that the fun and sustainable collectible message is already resonating, and we’re ready to take our message to a wider audience with our launch marketing campaign. Whether consumers are watching our TV commercial, exploring our Youtube channel (and the eye-catching earworms that go with it!) or checking out an influencer’s review on Instagram, they are sure to be up to speed on the world of recycling! »
The recycles are made from 70% recycled plastic, with each recycle saving five bottle caps* from landfill.
From dumplings to dragons, hot dogs to purses, popcorn to pandas, there are over 90 recycles to collect in the first season. Limited edition recycles – Glittering Shooting Star, Golden Treasure Chest, or Glowing Ghost – are also available to make the collection even more exciting.
*Average based on weight
Vivid Goliath will be at stand B70 at London Toy Fair, Olympia, 25-27 January.