Netflix’s South Korean Sensation squid game eclipsed the HBO juggernaut game of thrones on YouTube, attracting 17 billion views across a range of long and short videos, according to content analytics firm Vobile.
Viewership comes from many types of video content, including official series trailers and clips, fan recreations of iconic moments, plot-inspired real-world challenges, and even video game storytelling. property-based user-generated games (found on services like Roblox), reports Variety.
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“In 10 years of watching YouTube, we’ve never seen anything like this,” Jared Naylor, Vobile’s vice president of audience development, told Variety. The company identifies and analyzes how intellectual property is shared and co-opted in the digital space.
Vobile estimates that the 17 billion views come from 129,000 uploaded videos, including traditional long-form YouTube clips and their recently launched competitor TikTok YouTube Shorts. These videos also have 533 million engagements (likes, dislikes and comments).
Faced with these phenomenal figures, game of throneswho had a decade to build his army of fans instead of about eight weeks squid game has been in play, garnered 16.9 billion views from 420,000 uploaded videos and around 233 million engagements.
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