YouTubers from a small village, Chinna Veeramangalam in Pudukkottai district, have gained international popularity over the past few years through their traditional cooking videos. They recently hit 1 crore subscribers on YouTube.
The Village Cooking Channel team earns around Rs 7 lakh per month from advertising revenue from YouTube views.
“Ellarum vaanga, always welcome you!” this Village Cooking Channel line has become very popular over the past three years. Farmers turned YouTube stars from Tamil Nadu made history by becoming the first channel in Tamil Nadu to have one crore (10 million) subscribers.
YouTubers from a small village, Chinna Veeramangalam in Pudukkottai district, have gained international popularity over the past few years through their traditional cooking videos. During the election campaign, Congress leader Rahul Gandhi also visited them, which increased their popularity. The team had claimed to have nearly 10,000 subscribers per week but after Rahul Gandhi’s visit, the number rose to nearly 30,000 to 40,000 per week. The video featuring Rahul Gandhi has 26 million views.
The chain members, which include cousins V Subramanian, V Murugesan, V Ayyanar, G Tamilselvan and T Muthumanickam, are run by their grandfather M Periyathambi, who was a former caterer. During their Diamond Play button unboxing video, the team said that they got into making YouTube videos when they had no culture to do. “We have agricultural work for six months and the rest of the time we don’t have much to do. That’s when we decided to start the chain,” Subramanian said.
The unboxing video showed Periyathambi breaking down after being overwhelmed by the support the channel has received. “I started my culinary journey when I was 25 and now I’m 70 and I never imagined I would make such a name. I’m grateful to everyone who loved our work,” said said a tear-eyed Periyathambhi.
“We have seen videos of several YouTubers who have the button with their names engraved on it. They speak in different languages, but never in Tamil. We are proud to hold this recognition, and we thank Tamils for it,” said the team. .
The team earns around Rs 7 lakh per month from advertising revenue from YouTube views. Recently, the team had also met Chief Minister MK Stalin and handed over a check for Rs 10 lakh to the Chief Minister’s Public Relief Fund (CMPRF) to help in the fight against COVID-19.
The team is well known for cooking in large quantities and serving food in nursing homes and orphanages.
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