Featured streamer DiazBiffle does not follow the Call of Duty: Warzone meta outside of the Pacific. Unlike the content of its peers, the tournament threat YouTube videos prove that not all titles have to be “absolutely OP loadout” clickbait.
Meta (“most effective tactic available”) is a popular term in games. In Warzone, you follow the meta to choose weapons considered best for winning games and killing. In content creation, you can also follow a meta to play the algorithm for views.
If you’re a Warzone fan, you’re probably not only familiar with the game’s meta. You’ve probably seen the YouTube meta as well.
It’s become a running gag within the community, where every day a new video is uploaded with all-caps assurances that a weapon is “OP”. This has understandably frustrated some fans, as it has become harder to figure out what’s actually good when every gun appears to be “BROKEN”.
Warzone YouTube meta: “OP” loads galore
With just one look at the Warzone ecosystem on YouTube, you immediately get an idea of the title meta. The majority of the titles have big letters and loud promises, while the accompanying headers often show a shocked face and a flashing gun.
No one can really blame designers for following this trend. It might be annoying for fans, but you can’t stop the commotion if that’s how the algorithm works.
Fortunately, it may not be so. As one of the Warzone’s All-Time Highest EarnersDiazBiffle, you don’t necessarily need to spam clickbait to get views and subscribers.
Warzone pro DiazBiffle breaks YouTube clickbait loading meta
As you can see from a screenshot of Biffle’s videos, he basically went in the opposite direction of the typical YouTube meta. Its titles, like “smoothest warzone player” and “my oven is lethal,” hardly have any keywords. His headers have simple POVs and even full loadout setups, with no surprised faces in sight.
While Biff’s reputation as a pro who nonchalantly dominates tournaments certainly helps – he’s also not the only creator to employ this softer strategy.
Another CoD streamer, Futives, has a similar system on YouTube. He’s also found success with occasional titles and headers, proving that winning tournaments isn’t just necessary for people to trust your channel.
What you probably need, however, is an engaged community that trusts your content, no matter how bright and loud your brand is.
So we don’t blame anyone for trying to get views by playing the algorithm with the common meta – but maybe these examples prove you’re not doing it. need to call every upload “OP” and “BROKEN” to keep getting clicks.